OUR WHY

Ruck Sack Life exists to honor resilience, identity, and shared experiences connected to military life. It’s for those who served, those who stood beside them, and anyone who values the lessons service teaches.

I joined the military for my own reasons, as everyone does. Balancing the demanding life of a soldier with the civilian world of friends, family, and career taught me what it means to walk in two worlds. Through it all, the ruck became my constant. It represents preparation, strength, and the will to keep moving forward. Those qualities define this brand.

Ruck Sack Life isn’t about clichés or glorified grit. It’s about acknowledging the journey, recognizing what we carried, and taking pride in every step forward. This brand is for everyone who has lived that resilience.

OUR MEANING

Why the Ruck Sack

The ruck is more than a bag. It’s a lifeline, carrying the essentials to serve, survive, and succeed. It demands planning, organization, strength, and the determination to move forward even when the weight feels unbearable.

For Soldiers, it’s about the weight of that ruck on your shoulders, the load you carry through every mission and mile. For families and supporters, nothing compares to seeing their Soldiers return home with the ruck in tow and the mission complete. That shared pride and belonging define Ruck Sack Life.

Secondary Symbols & Taglines


EMBRACE THE RUCK
EMBRACE THE RUCK reflects the mindset taught at every level: when conditions get tough, lean in, push through, and complete the mission.


RUCK IT
RUCK IT is a rallying cry to accept challenges, adapt, and keep moving, no matter the load.

What We Do

Our apparel reflects the resilience of military life through a design-first lens. Each piece is intentional, balancing heritage with simplicity.

Pride & Identity

Apparel that showcases your connection, whether by branch, role, years of service, or as a proud supporter.

Design-Forward Simplicity

With 20 years of creative design experience, our aesthetic stands apart from typical military brands.

Clean, minimal, and made to elevate, not imitate.

Standard Issue Care

RUCK SACK LIFE CLOTHING CO. Standard Issue Apparel. Established 2025, New York.

This is Ruck Sack Life. Your gear is your standard. Keep it serviceable. Clean it. Protect its shape. Store it with care. Wear it with pride. Every piece carries your story.

You don’t have to be a Soldier. If you’ve ever carried weight, you belong.

Ruck Sack Life is for decorated veterans, new recruits, family members, and supporters. Anyone who has faced challenges, sacrifices, or the call for resilience has a place here.

ABOUT OUR FOUNDER

I enlisted in the Army National Guard to pay my way at the University of Oregon, later joining ROTC and earning my commission. I’ve lived the Ruck Sack Life, balancing my service in Oregon and New York with a career in creative design. That balance taught me resilience through contrast.

During my final years in service, I landed two dream jobs in design and Creative Direction. Yet the lessons and grit from my military career stayed with me. Ruck Sack Life connects those worlds, serving as a tribute to service, resilience, and clean, intentional design.

Battle buddies become lifelong friends, and mine became like a brother. Retired Army Master Sergeant Myles Beecham, a man who works harder than anyone, has been integral to launching this brand. His dedication and drive push me to make Ruck Sack Life something worthy of everyone who carries their story.